Mirage Cersaie 2023 Catalogue – TrendLab Collection Overview

The Mirage Cersaie 2023 Catalogue embodies the brand’s commitment to research, innovation, and Italian craftsmanship. Framed by the TrendLab concept, this collection is a testament to Mirage’s dedication to anticipating trends and shaping the future of porcelain stoneware for architecture and interior design.

Celebrating 50 years of design excellence, Mirage leverages its deep roots in the Italian ceramic tradition while pushing boundaries with sustainable technologies, new formats, and cutting-edge aesthetics.

TrendLab – Mirage’s innovation lab

TrendLab is more than a design theme; it is Mirage’s R&D philosophy in action.

• The catalogue showcases continuous exploration of emerging interior design and architectural trends.

• Each new collection represents an original interpretation that balances aesthetic appeal with technical performance.

• Designers and architects will discover solutions that anticipate market needs, offering creative freedom and flexibility.

As a result, TrendLab positions Mirage not just as a tile manufacturer, but as a true design partner.

New Collections for 2023

The Cersaie 2023 Catalogue introduces multiple new collections and updated classics:

• Glocal: Reinvented with eight new colors and updated decorations. Minimalist cement textures meet bold contemporary palettes inspired by Japanese architecture. Designed with Giulio Cappellini, Glocal combines industrial production with handcrafted aesthetics.

• Dijon: A tribute to Burgundy Stone, reimagined with warm, authentic tones and innovative shading technology to capture natural wear. Perfect for rustic and modern spaces alike.

• Kao: A creative inversion of “OAK,” this wood-look porcelain delivers a highly authentic grain and knot effect, blending indoor elegance with outdoor durability through EVO_2/E™ 20 mm thickness.

• Elysian Travertini: Classic travertine reinterpreted with modern finishes and formats, offering timeless sophistication and versatility.

Moreover, each collection is designed to ensure In&Out continuity, supporting cohesive indoor/outdoor design concepts.

Expanded formats and surfaces

Mirage continues to innovate with new sizes and finishes:

• New 600×1200 mm in 6 mm thickness for easy handling, reduced environmental impact, and flexible installation.

• 800×1600 mm size for seamless visual continuity with minimal grout lines, ideal for commercial and residential spaces.

• Multiple thicknesses from 6 mm to 20 mm EVO_2/E™ for integrated indoor/outdoor solutions.

• Finishes include Naturale, Spazzolato, Structured, Silk, and more, providing diverse design languages for any project.

Therefore, Mirage empowers architects to create customized, sophisticated spaces that align with contemporary design needs.

Commitment to sustainability

Sustainability is a core value embedded in Mirage’s production philosophy:

• Water reuse: 100% of process water is recycled, with rainwater collection basins reducing aqueduct reliance.

• Waste management: 100% reuse of raw and fired waste, integrated into the Environmental Management System.

• Energy efficiency: Advanced kilns and two cogeneration plants save over 17,000 tons of CO₂ annually.

• Recyclability: Mirage porcelain has a lifespan of over 60 years and is 100% recyclable at end-of-life.

In addition, the company is expanding renewable energy capacity with new photovoltaic systems, demonstrating a holistic approach to environmental stewardship.

Certified quality and safety

Mirage’s commitment to quality and sustainability is backed by multiple international certifications:

• LEED Compliant: All tiles contribute credits for sustainable building design.

• EPD (Environmental Product Declaration): Detailed life cycle impact analysis.

• Greenguard GOLD: Low VOC emissions for healthy interiors.

• ISO 9001 and ISO 14001: Quality and environmental management systems.

• ISO 45001: Worker health and safety.

• WELL Certification compliance: Enhancing occupant health and comfort.

• ISO 17889-1: Alignment with UN Sustainable Development Goals.

Therefore, Mirage provides not only aesthetic excellence but also reliable, responsible solutions for contemporary architecture.

Made in Italy excellence

2023 marks 50 years of Mirage’s journey in delivering Italian design to over 150 countries.

• Deeply rooted in Italy’s ceramic heritage, Mirage celebrates craftsmanship, innovation, and design integrity.

• The brand works closely with architects and designers worldwide to transform creative visions into built realities.

• Every collection is a testament to Italian passion and expertise, designed to inspire spaces that tell unique, meaningful stories.

Conclusion

In summary, the Mirage Cersaie 2023 Catalogue embodies the future of porcelain stoneware design. Through its TrendLab philosophy, Mirage offers new collections, upgraded formats, sustainable production, and certified quality, ensuring architects and designers have everything they need to create innovative, beautiful, and responsible spaces.

Choose Mirage to experience 50 years of Italian design leadership, and bring timeless elegance and advanced performance to every project.