Mirage Jurupa – Wood-Effect Porcelain Stoneware Collection

The Mirage Jurupa Collection is not simply another wood-look tile. It is a celebration of Wood Couture, merging the authentic warmth of natural timber with refined Italian design. Inspired by artisanal craftsmanship, Jurupa reinterprets wood surfaces with subtle stucco-like detailing and smooth planed finishes that add understated elegance to any project.

The essence of warmth and sophistication

Jurupa was developed for designers who want more than imitation. Instead of copying typical oak or pine, it refines the idea of wood into a couture material with carefully balanced tones and textures.

Moreover, the surfaces feature grouted details and planed sections that enhance their tactile appeal. As a result, Jurupa delivers a sophisticated yet inviting atmosphere that suits both modern and traditional interiors.

A palette of neutral shades

The collection offers five carefully chosen tones designed to harmonize with contemporary spaces:

• Basic (JP01): A calm, universal beige for versatile applications.

• Cool (JP02): A subtle grey with refined undertones for minimalistic designs.

• Master (JP03): A warm, balanced tone perfect for residential comfort or commercial sophistication.

• Camp (JP04): A rustic-inspired neutral with character-rich nuances.

• Wild (JP05): A bold, expressive shade with natural variation for standout features.

Each shade showcases slight variation to maintain authenticity without overwhelming the space. In addition, these neutral palettes make mixing with other materials—stone, metal, or concrete—effortless.

Versatile formats for every design

Jurupa is offered in multiple formats to maximize design freedom:

• 200×1200 mm (8”x48”) for classic plank installation.

• 300×1200 mm (12”x48”) for wide plank designs that emphasize horizontal flow.

• 300×2400 mm (12”x96”) for dramatic floor-to-ceiling looks and feature walls.

• 600×600 mm (24”x24”) for modular, versatile layouts.

Moreover, these formats support both residential and commercial projects, enabling seamless transitions between spaces.

Surface finishes for safety and style

Jurupa provides three specialized surfaces:

• NAT (Natural): A realistic matt finish that feels authentic underfoot.

• GP (Grip): Enhanced slip resistance for wet areas such as bathrooms, kitchens, or terraces.

• RD (Radiale): Extra grip and a robust texture, perfect for outdoor or high-traffic zones.

This variety ensures that designers can specify Jurupa for virtually any setting—from intimate living rooms to expansive commercial lobbies or outdoor patios.

Exceptional technical performance

While Jurupa celebrates visual warmth, it also delivers outstanding durability. Mirage’s engineering ensures the collection meets or exceeds EN 14411-G porcelain stoneware standards.

Key performance features include:

• Water absorption ≤ 0.1%, ensuring excellent moisture resistance.

• High flexural strength, with values over 2400 N for 9 mm tiles and 12,500 N for 20 mm tiles.

• Slip resistance tested to DIN and ANSI standards, offering safe installation in wet or public areas.

• Frost resistance for outdoor applications in varied climates.

• Resistance to thermal shock, chemicals, and stains, supporting easy cleaning and long-term use.

Therefore, Jurupa offers both beauty and practical reliability.

Italian quality and sustainable production

Mirage manufactures the Jurupa collection in Italy using advanced, sustainable techniques. Energy-efficient kilns, waste reduction, and strict quality controls ensure that every tile meets demanding environmental and design standards.

Moreover, this commitment supports green building goals and delivers consistent, high-quality products for projects around the world.

Perfect for residential and commercial projects

Jurupa adapts effortlessly to diverse needs. Designers can specify it for residential flooring, feature walls, bathrooms, and kitchens. Meanwhile, its robust technical features make it ideal for commercial environments such as hotels, restaurants, and retail spaces.

Moreover, the range’s neutral tones and subtle details make it easy to blend with varied styles—from Scandinavian minimalism to rustic industrial. As a result, designers have the freedom to create cohesive, beautiful spaces that last.

Conclusion

In summary, the Mirage Jurupa Collection embodies the concept of Wood Couture. With elegant neutral shades, versatile formats, specialized surface finishes, and exceptional technical performance, Jurupa allows designers to bring the warmth and elegance of wood into any project without compromise.

Choose Mirage Jurupa to transform interiors and exteriors into refined, inviting spaces built to stand the test of time.