Mirage Viceversa – Poured Concrete-Inspired Porcelain Collection

The Mirage Viceversa Collection offers a fresh interpretation of poured concrete, bringing the authenticity of hand-applied craftsmanship into contemporary architectural design.

This series is inspired by traditional cemento colato techniques, where sand, lime, and aggregates are skillfully spread by artisans. Viceversa faithfully reproduces these details in porcelain stoneware, capturing the unique chips and claststhat define real poured concrete.

Authentic handcrafted look for modern design

Concrete is more than an industrial material; it is an architectural language. Viceversa embraces its raw, crafted character with a light, subtle graphic that conveys the grain and texture of genuine hand-troweled cement.

Moreover, Mirage’s advanced printing technology ensures that every tile delivers authentic visual depth while maintaining perfect technical consistency. As a result, designers can bring warmth, realism, and subtle variation to minimalist spaces.

Soft, neutral color palette

Viceversa offers eight delicate shades, carefully chosen to work across diverse design contexts:

• Cocco – Soft, warm neutrals for calming, inviting interiors.

• Perla – Light greys with subtle variation for understated elegance.

• Nube – Airy, misty tones perfect for tranquil, modern spaces.

• Calcestruzzo – Classic concrete grey, delivering the true spirit of urban architecture.

• Vaio – Slightly deeper, moody greys for bold statements.

• Lino – Warm, balanced tones for natural, harmonious spaces.

• Alba – Bright, light-reflective surfaces that open up interiors.

• Corteccia – Richer earthy hues that introduce depth and warmth.

These colors function as creative passe-partouts, adapting seamlessly to both architectural and interior design projects.

Multiple formats for flexible design

Viceversa is designed with a wide range of sizes to ensure total freedom in layout planning:

• Large slabs (1200×2780 mm) for dramatic, monolithic wall cladding with minimal grout lines.

• Standard modular sizes (1200×1200 mm, 800×800 mm, 600×1200 mm, 600×600 mm, 300×600 mm) for adaptable, cohesive floor and wall installations.

Moreover, the variety of formats allows designers to create continuous surfaces that visually expand spaces, maintaining the aesthetic integrity of poured concrete without construction constraints.

Refined surface finishes

Viceversa features three sophisticated finishes to match diverse design needs:

• Naturale (NAT): Matte, authentic, and understated with a true cement feel.

• Spazzolata (SP): Brushed for subtle highlights and tactile interest, perfect for refined interiors.

• Strutturata (ST): Structured for added texture and slip resistance in demanding environments.

These finishes not only enhance aesthetic flexibility but also ensure that spaces meet functional requirements from living rooms to high-traffic commercial zones.

Superior technical performance

While Viceversa celebrates the beauty of raw materials, it delivers the unmatched technical reliability of Italian porcelain stoneware:

• ≤0.1% water absorption, ensuring exceptional resistance to moisture and staining.

• High flexural strength, exceeding 2400 N for 9 mm thickness.

• Frost resistance and thermal shock resistance for confident exterior installations.

• Chemical and stain resistance for easy maintenance and lasting beauty.

• Compliant with EN 14411-G porcelain stoneware standards for guaranteed quality and performance.

Therefore, Viceversa is not just a design choice—it’s a practical, high-performance solution for any space.

Sustainable Italian craftsmanship

Mirage produces Viceversa entirely in Italy using environmentally responsible processes.

• 100% of process water is recycled, reducing environmental impact.

• Advanced kilns and cogeneration systems cut CO₂ emissions.

• Packaging uses 100% recycled materials, with careful sourcing for raw inputs.

• Made in Italy excellence guarantees not only design integrity but also sustainable production practices.

By choosing Viceversa, architects support responsible manufacturing while delivering authentic Italian artistry to their projects.

Ideal for versatile applications

Viceversa adapts seamlessly to a wide range of settings:

• Residential: Living rooms, kitchens, bathrooms, and hallways with a contemporary, natural look.

• Commercial: Retail, hospitality, and office interiors demanding durable, easy-to-clean surfaces.

• Outdoor: Facades, terraces, and patios, thanks to frost-resistant and non-slip properties.

• Furniture elements: Countertops, vanities, and custom designs that carry the poured concrete aesthetic throughout the project.

Moreover, the collection’s consistent color and surface language ensure cohesive, integrated designs across all applications.

Conclusion

In summary, the Mirage Viceversa Collection reinterprets traditional poured concrete through the lens of modern Italian design. With authentic textures, subtle graphics, refined colors, versatile formats, and outstanding technical performance, Viceversa empowers designers to create spaces that feel honest, warm, and sophisticated.

Choose Mirage Viceversa to bring the timeless beauty of hand-crafted concrete into every architectural project with the quality and innovation of Italian porcelain stoneware.